Food Pantry

The Food Pantry is a service under UCX that provides free non-perishable items for University of Canberra students under a weekly points system. It launched in Semester 1, 2020, with minimal marketing and no effective branding. Our goal was to create a strong and appealing brand identity for Food Pantry thatenabled effective communication across a range of mediums to encourage students to use the service. By invoking feelings of positivity and cheerfulness, the new Food Pantry identity feels supportive and easily connects with students with its trendy, pop-art style.