Chewing it!

"Chewing it" is a sweet potato jerky package made from real sweet potatoes grown in clean areas. It has three flavours; Dried sweet potato with roasted, steamed, and pineapple. Mainly the purpose of package designing was because of concerns about how can consumers be aware of the differentiation between three flavours. Specially roasted and steamed flavours are slightly similar except for the pineapple flavour; even people can see its colour when they open the food packages. So, achieving a design purpose, I have made three characters that can symbolise each flavour, which works well in terms of visually appealing to the consumers with looking "friendly". Also, the second importance was showing "delicious" with eye-catching looks when the people choose quickly in the market or grocery store in some cases that people usually grab it when they feel hungry but do not have enough time.