Flat Soda

Flat Soda is a starting company aiming to be the leading young fashion brand in Korea. In recent days, vintage street fashion and small online shop is popular among young adults. The client wanted to have branding named "Flat Soda" made by herself, and it will use for clothing labels, package boxes, etc. There were three drafts for this brand, and one of them was chosen by the client for use on this brand, but this logo could be the best from the creator's perspective. It aimed to show that street fashion feels like Milano, which is high-valued but vibrant, not heavy luxury items. The used font name was "Zermatt - First". While using colours, I put three colours on it; Black, Prinston Orange, and Blue Cola. The black can be used in clothing that looks calm, gorgeous, and high-valued. Prinston Orange and Blue cola can be used on the items such as mufflers, caps, and hoodies, not only just outerwear showing the young-aged feeling.